Concepts and Ideas for Commercial Purposes

 
 
 
 
 
 
 
 
 

Camper Madrid

 

 
 

CAMPER World Madrid

info-shop #003

The Camper Info shop #003 deal with the physical space as a visual 3D evolving platform, thus the construction of hyper reality in the real space: the world Camper.

More than 700 graphic elements, icons, images, objects from the Camper history and recent history mixed with the real product configure a big visual Camper encyclopaedia and create a world that can be assimilated conscious or unconsciously recreating Camper in the mind of the visitor.

The constructive physical element is replaced by the contextual richness of the brand, that it is interpreted trough the subliminal reading that each customer makes of every image, graphic, drawing, text. Decoration becomes information.

Martí Guixé, 2003

Camper Info shop#003

Madrid calle Serrano with calle Jorge Juan, 2003

 



 

 

Copyright © by Martí Guixé