Concepts and Ideas for Commercial Purposes



1:1 Lima-Milano


1:1, Guixé, Lima, Milano.

An exhibition in Milan during the “salone del mobile” (furniture show) within the context of the “fuori-salone” (off show). The idea was to turn the gallery walls into objects by means of the installation of a sequence of various adhesive tapes with a concrete function all along the perimeter. In this way a totally unusual space was created during the “salone”, a space without objects in the centre but pushed out to the periphery.

During the opening there were football games with the visitors, using the Football Tape.




Installation and performance
Spazio Lima, Milan, 2003




Copyright © by Martí Guixé